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New Alamein Project -
New Alamein North Coast

Gaya Signature Homes
LOCATION:
New Alamein North Coast
TOTAL LAND SIZE:
100,000 m²
STATUS:
Completed in 2023

Description.

GAYA was appointed to reimagine a 100,000 m² coastal site on the New Alamein shoreline — a time-limited lease development requiring a bold, commercially viable concept.

The brief called for creative placemaking, modular structures (dismantle & reassemble), and an operational model that maximizes rental yield while celebrating a layered cultural design language inspired by Mediterranean civilizations.

Features.

Cultural Design Strategy
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A masterplan that weaves Phoenician/Egyptian, Roman, and Greek design references into distinct visitor experiences across the site.

Modular Construction & Phased Use
+

All structures designed for assembly and disassembly, enabling flexible operations across the lease term while controlling cost and logistics.

Integrated Commercial Programming
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Delivered concepts for food-court curation, branded promenades, beachfront hospitality, and interactive cultural installations to attract operators and guests.

Function

The project was developed to transform the inactive beachfront into a market-ready destination through targeted design and operational planning. GAYA’s role encompassed concept development, architectural design, and strategic programming to ensure each area supports visitor flow, tenant performance, and clear revenue generation.

Design & Zoning

A master plan shaped around storytelling — blending culture, architecture, and commerce into one cohesive experience. The site was divided into four interconnected zones, each reflecting a distinct historical influence reimagined through a modern lens.

Food Court (Pharaonic Modernism): Restaurants inspired by ancient Egyptian aesthetics, adapted for modern service efficiency and social dining.
Seafront Promenade (Greek Identity): A branded retail and café strip featuring Greek-inspired façades, murals, and interactive installations to enhance engagement.
Beach Zones (Italian & Roman Typologies): Three signature beach experiences — Italian, Roman, and classical — combining seaside dining, leisure, and boutique hospitality.
Cultural Installations & Visual Identity: Site-wide murals and sculptures showcasing each civilization, with interactive art and photo points to deepen visitor connection.

Operational Brief

Beyond design, GAYA structured the project for commercial success — aligning creative vision with business viability. Every decision balanced aesthetic impact with operational practicality.

Market Readiness: Concepts and architectural plans tailored for immediate activation and long-term leasing potential.
Strategic Feasibility: Cost and revenue modeling guided an efficient phasing and rental strategy within the site’s limited-term framework.
Partnership Development: Coordinated engagement with mall operators, brand tenants, and brokers to secure sustained performance and visitor flow.
Dr Mariam Medhat Saada

Orouba Residential Apartment Owner

Working with GAYA was inspiring — a team that listens, guides, and delivers with precision. Their creativity and professionalism made every step seamless. Attention to detail, timely responses, and thoughtful direction made all the difference in shaping our home with confidence.

Mr Amr Sherif

CEO Lazaro Scent Egypt

Collaborating with GAYA on our Lazaro office was a turning point. The team brought our brand vision to life with clarity and precision. From concept to execution, every detail felt intentional and elevated. The result is more than just a space—it’s a refined environment that mirrors who we are and how we work.

Dr. Hanan Sabry

Villa Owner — Katameya Hills

Working with GAYA was a truly personal experience — a team that understood my vision from the very first meeting. Every detail reflected care, taste, and precision. The design felt like me in every corner, and the execution was smooth, organized, and always on time. It’s rare to find people who listen, create, and deliver with such dedication.