GAYA was appointed to reimagine a 100,000 m² coastal site on the New Alamein shoreline — a time-limited lease development requiring a bold, commercially viable concept.
The brief called for creative placemaking, modular structures (dismantle & reassemble), and an operational model that maximizes rental yield while celebrating a layered cultural design language inspired by Mediterranean civilizations.
A masterplan that weaves Phoenician/Egyptian, Roman, and Greek design references into distinct visitor experiences across the site.
All structures designed for assembly and disassembly, enabling flexible operations across the lease term while controlling cost and logistics.
Delivered concepts for food-court curation, branded promenades, beachfront hospitality, and interactive cultural installations to attract operators and guests.
The project was developed to transform the inactive beachfront into a market-ready destination through targeted design and operational planning. GAYA’s role encompassed concept development, architectural design, and strategic programming to ensure each area supports visitor flow, tenant performance, and clear revenue generation.
A master plan shaped around storytelling — blending culture, architecture, and commerce into one cohesive experience. The site was divided into four interconnected zones, each reflecting a distinct historical influence reimagined through a modern lens.
Beyond design, GAYA structured the project for commercial success — aligning creative vision with business viability. Every decision balanced aesthetic impact with operational practicality.